Mobile application management (MAM) describes software and services responsible for provisioning and controlling access to internally developed and commercially available mobile apps used in business settings on both company-provided and “bring your own” smartphones and tablet computers.
Mobile application management provides granular controls at the application level that enable administrators to manage and secure app data. MAM differs from mobile device management (MDM), which focuses on controlling the entire device and requires that users enroll their device and install a service agent.
While some enterprise mobility management (EMM) suites include a MAM function, their capabilities may be limited in comparison to stand-alone MAM solutions because EMM suites require a device management profile in order to enable app management capabilities.